Original price was: £29.99.£27.99Current price is: £27.99.
SAVE 10% WHEN YOU BUY THE ALPHA© SET!
Bold by Design. Built to Last.
The ALPHA© is a commanding 9mm silver Cuban link bracelet, crafted for those who lead with presence. Made from premium-grade stainless steel with a polished silver finish, this heavyweight bracelet delivers timeless strength, rugged detail, and everyday confidence.
Available in 7.5″ or 8.5″ lengths, both with a 1-inch removable extender, the ALPHA© ensures the perfect fit whether you prefer a tailored or looser feel. Its seamless curb links and sleek silhouette make it an ideal match for both formal and casual looks.
The ALPHA© isn’t just for show — it’s 100% waterproof, sweatproof, and tarnish-resistant, so you can wear it every day without worry. Finished with a reinforced lobster clasp, it’s built to stay secure and stylish from morning to midnight.
Width: 9mm – bold Cuban curb chain for maximum impact
Lengths: 7.5″ or 8.5″ – both with 1″ removable extenders
Material: Polished stainless steel
Clasp: Heavy-duty lobster clasp for added strength
Durability: Waterproof, sweatproof, and tarnishproof
Style: Sleek enough for layering, bold enough to stand alone
Gift-Ready: Optional Alfred & Co. jewellery pouch or gift box
Lifetime Warranty – confidence included
Designed in London
The ALPHA© silver bracelet is for those who move differently — those who win quietly, but confidently.
Width: 9mm
Lengths:
7.5″ + 1″ extender (19.05cm + 2.54cm)
8.5″ + 1″ extender (21.59cm + 2.54cm)
Suitable For: Men / Unisex
| 5 star | 100% | |
| 4 star | 0% | |
| 3 star | 0% | |
| 2 star | 0% | |
| 1 star | 0% |
The average men’s necklace length is 18-20 inches (45cm – 51cm). If unsure, for slimmer & smaller builds (5 feet 6 inches and below) we’d suggest 18 inches. For bigger and taller builds (5 feet 7 inches +) we would recommend 20 inches.
The average women’s necklace length is usually 16-18 inches.
The average men’s bracelet size is 8.0 inches, or 20.32cm.
| Persons Build | Recommended Size Inches | Recommended Size CM |
| Small | 6 – 8 Inches | 15.24 – 20.32cm |
| Medium | 8 – 8.5 Inches | 20.32 – 21.59cm |
| Large | 9 – 9.5 Inches | 22.86 – 24.13cm |
| Extra Large | 9.5 Inches+ | 24.13cm+ |
The average women’s bracelet size is 7.50 inches, or 19.05cm.
| Persons Build | Recommended Size Inches | Recommended Size CM |
| Small | 5 – 6.5 Inches | 12.70 – 16.51cm |
| Medium | 7.0 – 8.0 Inches | 17.78 – 20.32cm |
| Large | 8.5 – 9.0 Inches | 21.59 – 22.86cm |
| Extra Large | 9.0 Inches+ | 22.86cm+ |
Generally we would recommend that customers measure the circumference of their wrist, using a piece of string (or anything you can find such as a phone charger cable!), and then add anywhere between 1/2 inch to 1 inch depending on how loose or tight you would like it to fit.
The average men’s ring size is size 10 (USA) which is T 1/2 (UK)
| Persons Build | Recommended Ring Size (USA) | Recommended Ring Size (UK) |
| Small | 8 | Q |
| Medium | 10 | T 1/2 |
| Large | 12 | Y |
| Extra Large | 12.50 | Z |
| LOCATION | SERVICE | ESTIMATED DELIVERY TIME | PRICE |
| UK For Orders £60+ | STANDARD (orders £60+) | 2-4 WORKING DAYS | FREE |
| UK | STANDARD (orders below £60) | 2-4 WORKING DAYS | £2.99 |
| UK | EXPRESS | 1-3 WORKING DAYS | £4.99 |
| UK | NEXT DAY (order before 2pm) | 1-2 WORKING DAYS | £5.99 |
| EU | STANDARD | 5-10 WORKING DAYS | £5.99 |
| EU | EXPRESS | 3-7 WORKING DAYS | £7.99 |
| USA | STANDARD | 5-10 WORKING DAYS | £4.99 |
| REST OF WORLD | STANDARD | 5-10 WORKING DAYS | £4.99 |
Warranty included on all our pieces for 100% peace of mind and hassle free returns.*
All pieces are 100% sweat-proof, waterproof, and life-proof!*
Purchases made on or after 1st November have extended returns – up until 6th January to return.
*Subject to T&Cs.
| Weight | 36 g |
|---|---|
| Dimensions | N/A |
| Length | |
| Bracelet Style | |
| Clasp Type | |
| Weight | |
| Material |
Great price and very good quality, purchased as a gift and my son loved it