£47.99
SAVE 10% WHEN YOU BUY THE ALPHA© SET!
Command Respect. Move with Power.
The ALPHA© is a bold, heavyweight 9mm silver Cuban chain necklace, crafted for those who lead with presence and never blend in. Designed in polished stainless steel with a thick curb link profile, this chain makes an unmistakable statement — sleek, rugged, and ready for anything.
Available in 20″ and 22″ lengths, the ALPHA© sits perfectly across the chest and is ideal as a standalone piece or layered for maximum effect. Whether it’s day or night, streetwear or smart casual, this chain elevates any outfit with confident edge.
Engineered from premium-grade stainless steel, this necklace is 100% waterproof, sweatproof, and tarnishproof, built to handle anything life throws at it. The reinforced lobster clasp ensures a secure fit from gym to night out.
Width: 9mm – bold Cuban curb design
Lengths: 20″, 22″ – choose your perfect fit
Material: Polished stainless steel
Finish: High-shine silver tone
Clasp: Reinforced lobster clasp for strength and durability
Durability: Waterproof, sweatproof, tarnish-resistant
Unisex Design: Made for men, worn by all
Gift-Ready: Optional Alfred & Co. jewellery box or pouch
Lifetime Warranty – style guaranteed
Designed in London
For those who don’t follow trends — they define them. The ALPHA© silver Cuban chain is built to lead, built to last.
Width: 9mm
Lengths:
20″ (50.80 cm)
22″ (55.88 cm)
Suitable For: Men / Unisex
| 5 star | 100% | |
| 4 star | 0% | |
| 3 star | 0% | |
| 2 star | 0% | |
| 1 star | 0% |
The average men’s necklace length is 18-20 inches (45cm – 51cm). If unsure, for slimmer & smaller builds (5 feet 6 inches and below) we’d suggest 18 inches. For bigger and taller builds (5 feet 7 inches +) we would recommend 20 inches.
The average women’s necklace length is usually 16-18 inches.
The average men’s bracelet size is 8.0 inches, or 20.32cm.
| Persons Build | Recommended Size Inches | Recommended Size CM |
| Small | 6 – 8 Inches | 15.24 – 20.32cm |
| Medium | 8 – 8.5 Inches | 20.32 – 21.59cm |
| Large | 9 – 9.5 Inches | 22.86 – 24.13cm |
| Extra Large | 9.5 Inches+ | 24.13cm+ |
The average women’s bracelet size is 7.50 inches, or 19.05cm.
| Persons Build | Recommended Size Inches | Recommended Size CM |
| Small | 5 – 6.5 Inches | 12.70 – 16.51cm |
| Medium | 7.0 – 8.0 Inches | 17.78 – 20.32cm |
| Large | 8.5 – 9.0 Inches | 21.59 – 22.86cm |
| Extra Large | 9.0 Inches+ | 22.86cm+ |
Generally we would recommend that customers measure the circumference of their wrist, using a piece of string (or anything you can find such as a phone charger cable!), and then add anywhere between 1/2 inch to 1 inch depending on how loose or tight you would like it to fit.
The average men’s ring size is size 10 (USA) which is T 1/2 (UK)
| Persons Build | Recommended Ring Size (USA) | Recommended Ring Size (UK) |
| Small | 8 | Q |
| Medium | 10 | T 1/2 |
| Large | 12 | Y |
| Extra Large | 12.50 | Z |
| LOCATION | SERVICE | ESTIMATED DELIVERY TIME | PRICE |
| UK For Orders £60+ | STANDARD (orders £60+) | 2-4 WORKING DAYS | FREE |
| UK | STANDARD (orders below £60) | 2-4 WORKING DAYS | £2.99 |
| UK | EXPRESS | 1-3 WORKING DAYS | £4.99 |
| UK | NEXT DAY (order before 2pm) | 1-2 WORKING DAYS | £5.99 |
| EU | STANDARD | 5-10 WORKING DAYS | £5.99 |
| EU | EXPRESS | 3-7 WORKING DAYS | £7.99 |
| USA | STANDARD | 5-10 WORKING DAYS | £4.99 |
| REST OF WORLD | STANDARD | 5-10 WORKING DAYS | £4.99 |
Warranty included on all our pieces for 100% peace of mind and hassle free returns.*
All pieces are 100% sweat-proof, waterproof, and life-proof!*
Purchases made on or after 1st November have extended returns – up until 6th January to return.
*Subject to T&Cs.Â
| Weight | 36 g |
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| Dimensions | N/A |
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Perfect quality, very pleased. Will be ordering more form here in the future.
A beautiful chain very happy with it
Lovely chain at a good price.