£47.99
SAVE 10% WHEN YOU BUY THE ALPHA© SET!
Big Presence. Unmatched Energy.
The ALPHA© is a heavyweight 9mm gold Cuban chain necklace, created for those who walk with confidence and live without limits. Crafted from 18k gold-plated stainless steel, this bold Cuban curb design delivers standout style with undeniable strength.
Available in 20-inch or 22-inch lengths, the ALPHA© sits perfectly across the chest, making it ideal as a solo statement piece or layered for added impact. Designed with seamless curb links and a sleek, polished finish, it’s made to turn heads from day to night.
Waterproof. Sweatproof. Tarnishproof.
This chain is engineered for real life. From gym to dinner, office to nightlife, it stays looking sharp with zero maintenance. The reinforced lobster clasp keeps it secure, no matter how hard you move.
Width: 9mm – bold, chunky Cuban chain
Lengths: 20″, 22″ – choose your perfect drop
Material: 18k gold-plated stainless steel
Finish: High-polish gold tone
Clasp: Reinforced lobster clasp for secure fit
Durability: 100% waterproof, sweatproof, and tarnish-resistant
Unisex Appeal: Designed for men, worn by anyone
Gift-Ready: Add a luxury Alfred & Co. pouch or jewellery box
Lifetime Warranty – built to last
Designed in London
For those who don’t just make an entrance — they leave a legacy. The ALPHA© gold chain isn’t just a necklace. It’s a statement.
Width: 9mm
Lengths:
20″ (50.80 cm)
22″ (55.88 cm)
Suitable For: Men / Unisex
| 5 star | 100% | |
| 4 star | 0% | |
| 3 star | 0% | |
| 2 star | 0% | |
| 1 star | 0% |
The average men’s necklace length is 18-20 inches (45cm – 51cm). If unsure, for slimmer & smaller builds (5 feet 6 inches and below) we’d suggest 18 inches. For bigger and taller builds (5 feet 7 inches +) we would recommend 20 inches.
The average women’s necklace length is usually 16-18 inches.
The average men’s bracelet size is 8.0 inches, or 20.32cm.
| Persons Build | Recommended Size Inches | Recommended Size CM |
| Small | 6 – 8 Inches | 15.24 – 20.32cm |
| Medium | 8 – 8.5 Inches | 20.32 – 21.59cm |
| Large | 9 – 9.5 Inches | 22.86 – 24.13cm |
| Extra Large | 9.5 Inches+ | 24.13cm+ |
The average women’s bracelet size is 7.50 inches, or 19.05cm.
| Persons Build | Recommended Size Inches | Recommended Size CM |
| Small | 5 – 6.5 Inches | 12.70 – 16.51cm |
| Medium | 7.0 – 8.0 Inches | 17.78 – 20.32cm |
| Large | 8.5 – 9.0 Inches | 21.59 – 22.86cm |
| Extra Large | 9.0 Inches+ | 22.86cm+ |
Generally we would recommend that customers measure the circumference of their wrist, using a piece of string (or anything you can find such as a phone charger cable!), and then add anywhere between 1/2 inch to 1 inch depending on how loose or tight you would like it to fit.
The average men’s ring size is size 10 (USA) which is T 1/2 (UK)
| Persons Build | Recommended Ring Size (USA) | Recommended Ring Size (UK) |
| Small | 8 | Q |
| Medium | 10 | T 1/2 |
| Large | 12 | Y |
| Extra Large | 12.50 | Z |
| LOCATION | SERVICE | ESTIMATED DELIVERY TIME | PRICE |
| UK For Orders £60+ | STANDARD (orders £60+) | 2-4 WORKING DAYS | FREE |
| UK | STANDARD (orders below £60) | 2-4 WORKING DAYS | £2.99 |
| UK | EXPRESS | 1-3 WORKING DAYS | £4.99 |
| UK | NEXT DAY (order before 2pm) | 1-2 WORKING DAYS | £5.99 |
| EU | STANDARD | 5-10 WORKING DAYS | £5.99 |
| EU | EXPRESS | 3-7 WORKING DAYS | £7.99 |
| USA | STANDARD | 5-10 WORKING DAYS | £4.99 |
| REST OF WORLD | STANDARD | 5-10 WORKING DAYS | £4.99 |
Warranty included on all our pieces for 100% peace of mind and hassle free returns.*
All pieces are 100% sweat-proof, waterproof, and life-proof!*
Purchases made on or after 1st November have extended returns – up until 6th January to return.
*Subject to T&Cs.Â
| Weight | 36 g |
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| Dimensions | N/A |
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Lovely piece of jewellery will recommend to friends and family